Antonia Moreira

Antonia Moreira (she/her) is the Head of Strategy of Ateliê TRANSmoras Association, a trans-led non-profit organization that aims to promote the inclusion of trans people in Brazil. TRANSmoras Association seeks to advocate for the rights of trans people, especially travesti people, because of the increasing violence these communities face in Brazil. TRANSmoras uses fashion to showcase the contributions trans people make to Brazilian culture, build critical narratives around society, and validate the existence of trans identities as legitimate. The organization has been developing collective work that contemplates trans people’s material and symbolic demands while fostering new possibilities of life for trans people. By teaching regenerative design and manufacturing techniques such as upcycling, TRANSmoras Association has made designing clothes a source of self-expression and income more accessible to trans people. The organization sustains itself by forming a network of creative types where knowledge and resources can be shared with one another.

As the Head of Strategy, Antonia has helped build strategic planning, short and mid-term goals, fundraising approaches, and, finally, brand strategy for the organization. Antonia has a degree in Communications and Advertising from the Pontifical Catholic University of Campinas. At the intersection between market and activism, Antonia fosters the inclusion of trans people while also working towards developing TRANSmoras Association as an institution.